For those of you that write a blog, have a Twitter following, or even try to send out holiday cards before it becomes January - you may be able to relate to this post...
For the past three years, our blog has been caught in an endless cycle of "catch up" posts. Every year we relaunch an effort of regular blogging in hopes of sharing photos from every shoot, which is followed by an inevitable crash when our ambitious schedule fills to the brim. As you have come to expect, our lofty goals take a nose dive and we simply disappear. The frustration & "blogger's guilt" has occasionally been enough to spur a mid-season flurry of activity - but most recently, we just left our poor little blog languishing for months without a post to even try to guilt ourselves into regular blogging.
Fast forward to our last Monday meeting (an informal weekly chat where Meg & I discuss all things business) and my wife piping up with "I really think we need to start blogging again." Cue my sigh. "Okay, Meg - that's fine. But no big proclamations this time about regular blogging - it's too embarrassing when we just stop cold 3 weeks later." Now it's her turn to sigh. "I know - but I am SERIOUS about wanting to change the purpose and format to something more - I dunno - US. I want to worry less about things sounding clever or looking perfect and I want to feel free to just TYPE - about anything. I want to talk about the new house, and what I made for dinner last night, and what home decor thingamabob I'm coveting - because that's what I like to read about on Facebook and the homemaking type blogs I follow... I want to start writing again like I am talking to a friend. If some business stuff creeps in, awesome - but I don't want to be tied down by the notion that the blog is a marketing tool anymore. If it's just about self-promotion, I'd rather get rid of it. It's not doing us any favors sitting inactive - and I know myself well enough now to know that I'm never going to warm to the whole 'look at what I did this weekend' format. So that's where I'm at." WHOA. It was like a light switch had been flipped on. We had never fully voiced the sentiment that running a blog about work took the fun out of the format for us and made it more - well - WORK. Somewhere along the way, it stopped being personal. Our voice... and perhaps more importantly, Meg's voice... got lost.
So in a rather large shift... a first for our business... we are going to transition this blog from Pulitzers Prize worthy posts a record of our shoots to a completely personal romp detailing the experiences from our journey - be it real life, our work, or something more abstract. We are officially hitting the feared "Reset" button (Nintendo users?). We are starting over.
As we begin this new chapter in the life of our blog, we invite you to pull up a chair, and grab a cup of joe (gag me, that is so overdone)... to become a part of our journey. We want you to see "behind the scenes". We want to share our iPhone pics because that's how we capture our everyday life. We're letting go of the idea that our images=our image and we vow to get real. We want you to see the personal stuff. And I'll even try to explain why Sonic Happy Hour makes us so... happy.
Change is in order and I, for one, couldn't be more excited. Stay tuned, friends.